Tuesday, 14 August 2012 10:00

How to make your carbon strategy work to your benefit

I-Cat is a leading environmental management company supplying its clients with exceptional services and environmental-related products. They offer specialised services in carbon management and strategy development, carbon footprint quantification and certification, product lifecycle assessments and branding, environmental management, wastewater effluent management and solutions, and dust suppression solutions.

“From the electricity to run your offices to the fuel that you put in your company’s fleet, every business causes a direct impact on the environment, not only industries. This impact can be quantified so that you have a clear strategy to reduce the impact, save costs and in the process show your commitment to sustainability,” says Lourens van Rensburg of the environmental management company I-CAT.

Every company generates carbon emissions through almost every area of its activities. Some companies’ emissions are high enough to be regulated by the government. Companies are now in a world of increased corporate social responsibility where consumers and employees are more concerned about the environment. This means the corporate carbon strategy of a business makes both corporate and commercial sense. When a business partners with I-CAT, its corporate carbon strategy will cover all areas of its carbon footprint’s effect on the environment, on its brand and on the company’s sales.

Services that I-CAT provides:

•    Carbon footprint auditing and certification.
•    Carbon strategy and policy development.
•    Product lifecycle assessment and branding.
•    Personnel awareness programmes and seminars.
•    Carbon project development and carbon credit registrations.
•    Carbon footprint management software integration.
•    Carbon Disclosure Project (CDP) reporting.
•    Carbon tax-planning quantification.

Financial benefits of a carbon strategy
According to recent studies, nearly 50% of all consumers would rather support a business or brand that has an active climate change policy. Over the past few years, consumers have demonstrated an increasing desire to purchase environmentally-friendly products and services. The rise in sales of organic produce and fair-trade products shows a demonstrable rise in ethically sound and environmentally-aware product sales. Companies who have a successful carbon strategy will be able to underpin their brand with a sustainable message, as well as maintaining and attracting sales from the environmentally-aware consumer.

Product lifecycle assessment and certification
This examines the full lifecycle of a product from cradle to gate and grave and determines the total carbon emissions associated with producing it. Companies will then be able to add a label to the packaging of their product with the total emissions embedded of that item.

Disclosure and labelling show commitment and create a competitive edge for a product, irrespective of the product’s carbon intensity. Through this exercise, companies can uncover cost savings in their products by identifying the steps in their supply chain where there are valuable energy- and cost-saving opportunities. Some of the benefits of product lifecycle assessment and certification include access to new markets (including export markets), the ability to identify high-impact cost-saving opportunities, carbon labelling (which helps to build brand reputation) and being the first in the industry to give the emissions breakdown of a product.

How a company can kick-start its carbon strategy
I-CAT can provide a company with a complete carbon audit, showing where the emissions are and how to reduce them. They can also provide clients with marketing support to ensure they make the most of their carbon strategy. And they can supply clients with their integrated software solution (ICFA) to help them quantify and manage their carbon footprint on a real-time basis.

I-CAT Environmental Solutions
Tel: +27 (86) 112 4228
Fax: +27 (86) 558 6204
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

GIL Africa 2017